Oct 3, 2024
Facing Criticism
Blog
How would you address criticism from a client who provides feedback such as, 'I don't like your design'? How would you respond?"
Example - Designing an HR SaaS dashboard.
The client expressed concern that the design might not effectively convert users into customers or align with specific business goals.
Client's Request - Client is requesting that all types of filter features and information be placed directly on the dashboard screen, as they believe this will make navigation easier for users and help them complete their tasks more efficiently.
UX Designer - As a UX designer, I believe that including all types of filter features on the dashboard screen may not be aesthetically pleasing and could pose implementation challenges. This approach is not ideal because it’s not feasible to display all filter features and information on a single dashboard screen. If a new user encounters all these features at once, it could be overwhelming and confusing, leading to frustration as they struggle to locate and complete their tasks.
Client is still not accepting my solution and is insisting on following their suggested approach.
Solution 1
Design the dashboard according to the client’s requests and suggestions.
Invite 10 to 15 users to test two dashboards: one created based on the client’s suggestions and the other developed entirely through UX research. The users will be asked to complete tasks from start to finish using both dashboards.
Observe how easily users can navigate and complete tasks on the dashboards in both versions from start to finish. Additionally, I will conduct surveys to gather feedback on the ease of task completion. I will also analyze user behavior to identify pain points where users encounter difficulties. Finally, I will provide the client with a comparative user testing report.
Solution 2
Conduct a thorough competitive analysis to understand how our competitors are delivering their products
Present a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. This will help identify their strengths and weaknesses, potential opportunities for your product, and threats within the competitive landscape.
When it comes to feedback, especially criticism, there’s an abundance of perspectives to consider each as unique as the individual providing it. Some may be constructive and insightful, while others might feel less helpful. However, just like a sandwich, even seemingly unpalatable feedback can have valuable layers if you’re willing to dissect it thoughtfully. It’s about finding the balance between understanding the client’s viewpoint and ensuring the design still serves its purpose effectively.